Digging into the Elder Futhark on Wikipedia, as one does.
I forgot that each rune had a name. The names using the associated letter is an example of acrophony
The Elder Futhark can be roughly transliterated into the Roman alphabet and vice versa. For example, my transliterated name in the Elder Futhark is ᚱᚨᛚᛖᛁᚷᚺ.